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CERSAIE 2014
from Monday 22 September 2014 to Friday 26 September 2014
Pietranera fascinates architects and interior designer from all over the world, participating at the “CER-SEA Italian Style Beach Concept” show, inside the ceramic international exhibition CERSAIE 2014.
The show is a unique and exclusive event at international level, seen as starting point to explore the potential for future development of beach resorts and the possibility to have a cross- seasonal business.
The set-up, carefully designed by the art directors, shows its exclusivity thanks to the presence of partners and paramount societies like Technogym, Vitra and Florim, and recreates a winter and a summer seaside scenario in a strong emotional  tridimensional brainstorming.
Pietranera has given an excellent performance, perfectly following the main concept. The products on the stand: the Wen Optima backwash unit, the Om-X styling chairs, the King Tecno Cru styling units and the Pivot Tray technical stool, set-up a VIP Area in this scenario, mixing design with high performances.
The aim is to increase business, thanks to the potentiality of the wellness centres, potentiality confirmed by the use of high quality equipment.

Pietranera is glad to have participated to this event, exclusive for its design and Italian life style, proving once more to be the protagonist concerning hairdressers equipment 




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Conceiving, designing, and constructing are our experience.
Being different in responding to the customer's needs through design and quality is our history.
Producing equipment and furnishings and seeking the uniqueness of the product and the salons, without neglecting concreteness, is our mission.
The passion that drives us day by day in our work makes us the ideal partner for the professional hair stylist.
A Pietranera salon has always represented worldwide an "objective of efficiency and prestige achieved".
"Performance design" for your salon.
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